NR, 4 min.
Directors: Brandon
Oldenburg, Limbert Fabian
Narration: Fiona Apple
(performing the song “Pure Imagination”)
“The Scarecrow” is a little
bit of message advertizing from Chipotle about modern farming practices of
genetically modified foods. I can assume from this angle that Chipotle only
uses truly organic foods in their restaurants. I don’t really want to get into
that argument, however. I want to look at the short film as a work of art and
entertainment.
“The Scarecrow” tells the
tale of a world where the scarecrows, the protectors of foods from predators
such as crows, have become the employees of the crows, who have hijacked the
food world with a processed factory mentality. The scarecrow has been
subjugated to protect the crows’ interests, and it is the public who suffers,
but they accept it because they don’t know any better. That is until one day
when the scarecrow goes back to the farm and decides to grow his own food and
offer an alternative to the prepackaged homogenous food alterations we’ve
become used to.
The movie is animated and accompanied
by a video game app that offers an adventure style game in which you can
navigate the scarecrow through this world factory farming. It’s a good little
movie that tells its story with humor and dramatic weight. It might be a little
heavy on the message end, but it’s skillfully made and can be enjoyed even if
you don’t agree with its message. Fiona Apple sings “Pure Imagination” from the
movie “Willy Wonka and the Chocolate Factory” made popular by Gene Wilder in
his performance as Wonka. I don’t think Chipotle will be changing the world
with this film, but perhaps they can at least make a dent in their little
corner of the fast food world.
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